As a small business owner, you’re probably familiar with the traditional marketing funnel. You know, the one that moves people through neat stages from complete unawareness of your brand all the way to becoming loyal customers.
Well, thanks to the digital age, that old-school funnel doesn’t work so well anymore. Customers today are overwhelmed with choices and information. Their buying journeys are complex and messy.
So how can small businesses cut through the noise, connect with the right customers, and drive sales in a digital world?
It’s time to embrace a new type of digital marketing funnel that maps to how people research, evaluate and buy products now.
In this post, we’ll cover:
Let’s dive in!
The digital marketing funnel has some new stages compared to the traditional one us old hats know so well.
Here’s an overview:
So how can small businesses win at each stage? Here are some practical tips.
Attracting new customers starts with getting on their radar. You need to consistently create useful, relevant content.
The goal is providing value at every touchpoint. Avoid hard sells and build community instead.
Once aware of you, how do you become their top choice? By nurturing leads with helpful information.
The more you can demonstrate your expertise, the more likely they'll seriously consider you.
Got ‘em interested? Time to seal the deal! Make it as easy as possible for customers to convert.
Removing friction and providing the right nudge at the right time leads to sales.
Your work isn’t done once they’ve purchased! To thrive as a small biz, you need repeat customers and referrals.
Keeping customers happy leads to word-of-mouth, driving more awareness. The cycle continues!
As buying patterns shift online, successful marketing means embracing this new digital funnel model.
The key for small businesses is being valuable, helpful, and human throughout the journey - from initial awareness all the way to loyal brand advocate.
It’s certainly more complex than the old model. But by consistently creating content that nurtures and engages, you can thrive!
Here’s to more online awareness, consideration, sales and loyalty for your small biz! What stage will you focus on improving first?
I know that building a Digital Marketing Funnel can be a bit overwhelming, but I'm here to help you every step of the way. I'm your local Digital Marketing expert, and I'm passionate about helping your business succeed.
If you have any questions about building a Digital Marketing Funnel, please don't hesitate to contact me. I'm always happy to help!
